Strategic Management Plan for Middle-East Television Network Essay

Strategic Management Plan for Middle-East Television Network - Essay compositors caseProposed Objectives and Strategic Initiatives to help in Conquering the Middle Eastern Television Market1). Increase marketing vehicles to at least a dozen unique vehicles at bottom the first year of MTN rollout.Strategic Initiatives1a). draw a variety of marketing vehicles (billboards, radio advertisement, youth events, and concerts) that will position and expose MTN to the target market.1b). use in performing continuous advertisement of American themes, music, cultural symbols and phrases.1c). Be able to identify the let out areas that matter most towards promoting the positive image of United States in the Middle East regions. 1d). Engage in joint initiatives with the local cultures as a measure of establishing a mutual understanding between unconnected and local cultures in the Middle Eastern region.1e). Engage in both respective and effective incorporate Social Responsibility (CSR) initi atives in the Middle Eastern region as means of gaining popularity and acceptance within the Arab Community. 2). Increase funding for MTN marketing to $5M within the first yearStrategic Initiatives2a). Consider building coalitions with members of Congress. The root is to gain their support and align the effort with the Foreign Relations Committee.3). Increase MTNs number of top-10 rated programs in the Middle Eastern television market by 100% within 24 months of its rollout. Strategic Initiatives 3a). in that respect is a need to benchmark Al-Jazeera television networks top-rated programs that conform to MTNs vision/ agency and produce MTN versions or spinoffs. Budgetary considerations include the cost of new programming.