Human Relationships Essay Example for Free

Human Relationships Essay Writers use many subtle things to develop many themes of their novels. The relationships a person has with individuals around him affects the way other people think about him. In the book One Day in the Life of Ivan Denisovich, Russian writer Alexander Solzhenitsyn uses human relationships to ignite certain emotions within the reader towards certain characters. These emotions occur each time the character appears and this is used by the reader to judge the character by the types of relationships he has. By the end of the book, these feelings have developed and support the theme of existentialism in the novel. Human relationships between the prisoners and the people outside give the reader automatic first impressions of the characters in the book. Mainly, the packages sent in by these people outside show that the prisoners have someone who cares for them. Packages are seen as a luxury item by the prisoners and one of the main things mentioned during character introductions is whether the characters receive packages or not. This one fact changes the way the reader views the character. If the prisoner receives no packages from home, the reader feels pity for the characters and feels the isolation that these camps are designed to maintain. On the other hand, if the prisoners do receive regular packages, they are viewed with the same eye as privileged individuals of high society. This is important to keep the overall mood of the novel constant because any sudden surprises which cause any sort of excitement may ruin the bleak atmosphere of the novel. Sudden surprises include a character doing something which may be considered foolish in the camp. One example of this is when Caesar says to Shukov, You keep it, Ivan Denisovich (Solzhenitsyn, 179) when Shukov brings him his bread. The foolish notion of giving away food is immediately dissipated in the mind of the reader when Caesars package is cleverly intertwined in to the text as fancy stuff (Solzhenitsyn, 179) a few lines later. Another example of the readers impression being manipulated is Fetyukov. By the time Shukov mentions that Fetyukov had three children outside but theyd all disowned him when he was arrested so there was no one to send him things (Solzhenitsyn, 56), Fetyukovs actions have created the impression of a runt with no pride who only wishes to pass his sentence with as much comfort as possible. However, when the sentence is mentioned, understanding floods the readers mind and the reader is forced to go back and think about what Fetyukov must be thinking when he scavenges things from the prisoners and the reader considers it justified for Fetyukov to act this way.

Organic vs. Sustainable Agriculture Essay -- Compare Contrast Agricult

Organic vs. Sustainable Agriculture Agriculture, to many is just an industry of farmers and cows. Most people can’t even come close to fathom just how essential the continuance of agriculture is to not just our well being, but our very lives. People of the United States have been spoiled, they’ve never had to worry about the grocery stores running empty because, even to this day, there hasn’t been a problem growing enough to feed, not only the U.S. but a good part of the world too. The day though is fast approaching that we won’t be able to keep those grocery stores stocked. Due to the depletion of the vital resources, needed to produce our food, it is becoming increasingly challenging for today’s agriculturalists to feed the world. The only way to be able to keep up with the exponentially growing population and shrinking resource base, is to radically change how we produce our food or we will be looking at a huge crisis in the very near future. From this, need of new farming and prod uction techniques, comes a couple new practices that will be discussed in this publication. One is sustainable, and the other is organic crop production. In the following, both practices will be discussed in detail hopefully clearing the air on which practice, in the long run should be the path production agriculture takes. Organic Agriculture, as defined by the National Organic Standards Board (NOSB): â€Å"Is an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on minimal use of off-farm inputs and on management practices that restore, maintain, and enhance ecological harmony.† Which is very fancily put for agriculture with as little man made input as poss... ...perations future sustainability. Sources Brodt, S, Feenstra, G, Kozloff, R, Klonsky, K, Tourte, L. (2006). Farmer –community connections and the future of ecological agriculture in California. Agriculture and Human Values, 23,75-88. Fouche, C, Tourte, L, Gaskell, M, Smith, R, Koike, S, T. Mitchell, J. (2006) Organic Certification, Farm Planning, Management, and Marketing. Publication #7247, 1-6 Earles, R, Williams, P. (2005) Sustainable Agriculture: An introduction. Retrieved October 22, 2006, from http://attra.ncat.org/attra-pub/PDF/sustagintro.pdf Gegner, L, Kueper, G. (2004) Organic Crop Production Overview. Retrieved October 22, 2006, from http://attra.ncat.org/attra-pub/PDF/organiccrop.pdf Pimentel, D. (2005) Environmental, energetic, and economic comparisons of organic and conventional farming systems. Bioscience, v. 55, no. 7, 573-579

International Marketing Strategy Essay

For most manufacturers, success or failure is determined by how effectively and efficiently their products are sold through their marketing channel members (e. g. , agents, wholesalers, distributors, and retailers). Given this situation, considerable marketing channel research has focused on organizational responsibility for managing channel how interrelationships among a firm and its channel members can be managed better (Achrol and Stern 1988; Anderson et al 1997). Globalization of markets is a phenomenon that has received much attention and been extensively debated both at general societal/institutional/cultural levels and at market and business levels. In any globalization process, distribution of goods and services between and within local industrial and consumer markets is of great importance. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption. Globalization of markets and reorganization of distribution are mutually dependent processes that involve changes in market structures. Mattsson & Wallenberg, 2003) As national markets expand and as new opportunities arise for satisfying consumer demand, greater specialization in distribution is evident both in the level of distribution and in goods and services handled (Mallen, 1996). Moreover, as the global marketplace expands, many multinational firms have been influenced by mounting pressures to develop a worldwide communication, distribution and information network that facilitates the free flow of information and goods across national boundaries (Min & Eom, 1994). Distribution channels excellence has become a powerful source of competitive differentiation. In the 1980’s and 1990’s, companies began to view distribution channels as more than simply a source of cost savings and recognize it as a source of enhancing product or serve offerings as part of the broader supply chain process to create competitive advantage. (Mentzer et al, 2004). International distribution channels In international marketing the manufacturer doesn’t sell products directly, it goes through several parties-before reaching the consumer. It involves various channels and variety of intermediaries. In order to sustain the growth of the international marketplace and the integration of the world’s economic activities it is vital to conduct efficient and cost-effective distribution according to Ross (1996). The challenge to global distribution management is to structure a supply chain that is responsive and flexible enough to cope with differences in customers’ requirements and yet enable the benefits of focused manufacturing to be achieved. According to Black et al (2002) the past decade has seen some of the most rapid and substantive changes in channels of distribution for goods and services in developed economies. What companies must remember is that the choice of distribution channel is quite complicated in the home market of a company but even more complicated when going international and starting to export. It is vital for companies who are about to establish abroad that they realize that the choice of distribution channel is crucial for future success and growth. There are many alternative distribution channels to choose from and the conditions may vary from different companies and markets. Furthermore, the choice of distribution channel is often complex and expensive if changing it subsequently. Therefore, it is central that the decision is given the attention and acknowledgement, which is called for due to the fact that it has such a long-term outcome of the export investment’s success. (Anderson et al, 1997). Distribution builds stable competitive advantages, since marketing channels have a long-run character and to build them it is necessary to have a consistent structure; and due also to the fact that they are focused on people and relationships. With channels of distribution changing rapidly studies of consumers will need to focus not just on understanding product choice but also on understanding the reasons for channel choice. Distribution channel intensity Another channel strategy according to Jobber (2001) is the intensity of the distribution channel. According to Kotler (2000) and Fein and Anderson (1997) companies have to decide on the number of intermediaries to use at each channel level. Three approaches are available: intensive distribution, selective distribution and exclusive distribution. Mallen (1996) states that intensive distribution is at one end of the scale where the policy is to distribute to as many outlets as possible, and that exclusive distribution is at the other end of the scale, where the policy is to distribute only to one intermediary at a given level in a given geographic area. The broad middle ground is normally referred to as selective distribution. Intensive distribution consists of the manufacturer placing the goods or services in as many outlets as possible. This approach is generally used for everyday goods such as milk, bread, tobacco products and soap, products for which the consumer requires a great deal of location convenience. Manufacturers are constantly tempted to move from exclusive or selective distribution to more intensive distribution to increase coverage and sales. Intensive distribution may help in the short term but often hurts long-term performance. (Kotler, 2000) According to Mallen (1996) intensive distribution tends to maximize sales for the simple reason that more outlets increase the possibilities of consumer contact. Yet, this approach means a more elaborate marketing operation at the manufacturer level. Selective distribution involves the use of more than a few but less than all of the intermediaries who are willing to carry a particular product. It is used by established companies and by new companies seeking distributors. The company does not have to dissipate its efforts over too many outlets; it enables the producer to gain adequate market coverage with more control and less cost than intensive distribution. Kotler, 2000) Selective distribution is generally applied on rarely bought goods such as DVDs, computers and cameras according to Fein and Anderson (1997). Exclusive distribution means severely limiting the number of intermediaries. It is used when the producer wants to maintain control over the service level and service outputs offered by the resellers. (Kotler, 2000) While minimizing costs, exclusive distribution tends to maximize channel goodwill and channel control. It is easier for the manufacturer to have completely satisfactory relationships with a few intermediaries than with many in a given area according to Mallen (1996). Often it involves exclusive dealing arrangements, in which the resellers agree not to carry competing brands. By granting exclusive distribution, the producer hopes to obtain more dedicated and knowledgeable selling. (Kotler, 2000) Exclusive distribution is often used on capital goods such as cars according. Importance of distribution Distribution is a key component of any international marketing strategy. To successfully deliver products and services to customers spread across different geographies, you’ll have to develop an international marketing strategy with special emphasis on supply chain, which includes distribution. If your business has entered various markets, it may not be possible for you to single-handedly manage the overseas operations. You’ll have to develop an effective distribution channel. This channel will consist of channel intermediaries, who will make sure that the product reaches the end user. Distribution is critical to your overseas operations because: 1. It has a direct effect on sales. If you don’t have a good distribution network, your products may stack up in a warehouse and won’t reach your target customers. 2. It affects your profits as well. As distribution costs can make up to 50 percent of the final selling price of some products, an efficient distribution network can increase your profit margins. 3. It has an influence on customer satisfaction. As the long-term success of your overseas operations depends on satisfying your customers, choose your dealers and retailers carefully as they will be responsible, to a large extent, what your customers think about your product and if they will recommend your product to others. 1. 4 Types of distribution channels To gain competitive advantage in the market, you need to identify the right distribution channel that is familiar with your target consumer and segment. Also make sure that the distribution channel that you choose shares similar policies and strategies as your company and has a proven track record in the market. You can choose from among several channels of distribution. Your chosen distribution channel will directly affect all your other marketing decisions. Here are some options: Direct marketing: In this method, the company interacts with its customers directly without any intermediaries. Mail orders, the Internet and phone calls are some of the ways your potential customers can learn about your products and make purchases. Agents: Agents operate on a commission basis. You’ll have to pay these agents on the volume of sales they generate. Agents do not accept any legal ownership of the product. This kind of channel is usually expensive, as an agent is expensive to train and the physical distance makes his progress difficult to track. Distributors: Distributors buy the goods directly from you and will then sell it to retailers. Since they take title to the goods, they are free to determine the prices of the goods themselves and develop their own marketing strategies. They usually have storage facilities. Retailers: Retailers sell to the end customers and are, therefore, able to develop a better bond with them. The retailer takes on the responsibility of promoting the products and often decides the price of the product. Manufacturing-owned intermediaries: This is a capital-intensive option, as your business will directly set up sales and service units in the markets that it has a presence. 2. 0 Channel Management Strategies Channel Management is yet another sales and marketing phrase that is thrown around like everyone knows what it means. But so few companies really comprehend channel management in a way that really helps them. Sales channels being the conduits by which we distribute our products to the end-user come in many shapes from direct, to the web, to the traditional retail environment. Channel Management Strategies (CMS) provides the latest research, benchmarking data, analytic models, and thought leadership necessary to align and enhance your existing channel management initiatives. Channel Management Strategies delivers objective data and intelligence to compare and contrast your efforts with peer organizations, and provides thought-provoking research on industry trends, best-practice models and tactics, budget and resource allocation and measurement strategies. Channel management is a process by which a company creates formalized programs for selling and servicing customers within a specific channel. it can impact businesses in a positive way. First segment channels by like characteristics (their needs, buying patterns, success factors, etc. and then customize a channel management program that includes: 1. Goals: Define the specific goals you have for each channel segment. Consider your goals for the channel as a whole as well as individual account. And, remember to consider goals for both acquisition and retention. 2. Policies: Construct well defined polices for administering the accounts within this channel. Be sure to keep the unique characteristics of each segment in mind when defining policies for account set up, order management, product fulfillment, etc. 3.  Products: Identify which products in your offering are most suited for each segment and create appropriate messaging. Also, determine where to upsell opportunities lie. 4. Sales/Marketing Programs: Design support programs for your channel that meet their needs, not what your idea of their needs are. To do this, you should start by asking your customers within this segment, â€Å"how can we best support you in the selling and marketing of our products? † That being said, the standard considerations are product tra ining, co-op advertising, seasonal promotions, and merchandising. Again, this is not a one-size fit all, so be diligent about addressing this segment’s specific needs in these areas. Defining a channel management strategy for each segment allows the organization to be more effective within each segment, while gaining efficiency at the same time. Still, maintaining brand consistency across all channel segments is critical to your long-term success. So it has to find a good balance between customization and brand consistency for a successful channel management.

Immigration And The United States - 2151 Words

Immigration is one of the most heated topics in the U.S. political and social agenda and usually evokes strong polar opinions in the American society, in part due to its complex composition of peoples and cultures. It is precisely due to this fact, that the interpreters and translators working in the field of Immigration must be familiar not only with the basic types of immigration hearings, but have an understanding of the history of Immigration in the United States, different types of visas and statuses as well as paths to Permanent Residency and Citizenship. This Unit will provide you with the condensed knowledge of the main events in the United States history, explain the difference between the numerous types of visas and inform you†¦show more content†¦1. HISTORY OF IMMIGRATION The United States of America has a rich immigration history, dating back to the 18th century, where there were virtually no immigration restrictions, making the U.S. a kaleidoscope of ethnic and cultural groups it is today. Following the Civil War, several U.S. states made initial attempts in regulating immigration, which led to the 1875 ruling by the U.S. Supreme Court to make the immigration a federal responsibility, thus launching a chain of Immigration laws and regulations leading us to today. The first immigration law, the Page Act of 1875 (aka the Asian Exclusion Act) was passed in 1875 and prohibited the importation of Asian contract workers, any Asian women who would engage in prostitution and everybody who is considered to be a convict in their own county. The Page Act of 1875 was followed by the 1882 Chinese Exclusion Act, which prohibited Chinese contract laborers to immigrate to the United States, as well as Alien Contract Labor laws of 1885 and 1887, both of which broadened the laborers exclusion list. Soon after, the increasingly complex immigration laws established by the federal government led to the creation of the Office of the Superintendent of Immigration within the Treasure Department. The newly organized government office inspected, admitted or rejected as well as processed all the newly arriving immigrants. January 2nd, 1892 marked the opening of the famous immigration station located on Ellis Island in the