Addidas

||| Contents ||| Background3 adidas in India3 Industry Scenario5 Scope of pick up6 Consumers7 Consumer Behaviour8 environmental Analysis10 Retail12 Competitors13 Segmentation15 Tar depicting & ar campaignment16 Recommendations19 Appendix21 ||| Background ||| adidas AG is a German sports crop manufacturer, part of the adidas Group. It registered as adidas AG on 18 stately 1949 (with lower-case lettering: adidas). The company was named after its founder, Adolf (Adi) Dassler, who started producing garbs in the twenties in Herzogenaurach, near Nuremberg, with the help of his brother Rudolf Dassler who after figure of speech rival apparel company PUMA AG. The companys clothing and shoe rules typically include three parallel stripes of the same color, and the same motif is incorporated into adidas official logos. adidas plans to become the attractive force in the organised sports footwear and sportswear market. ||| adidas in India ||| adidas co mmencement entered India in 1989 through a licence agreement with Bata. adidas subsequently re-entered India for the second time in 1996 through a join venture with Magnum International Trading Company Ltd with an initial enthronement of $2.5 million to form adidas (India) Trading Pvt. Ltd. adidas holds a 100 parting stake in the company. The company launches every six months amongst 600 and 800 unsanded designs in footwear and among 1,500 and 2,000 new designs in apparels. The apparel range is priced between Rs279 and Rs2700, while the footwear is priced between Rs499 to over Rs12499. adidas products in India are sold through cxl own outlets (excluding multi-brand outlets). The company, which is cognise for football and running shoes, introduced its cricket lurch in India in 2004. The company adheres to strict quality and design specifications and uses the manufacturing unit of Lakhani footgear to manufacture the locally produced adidas range in India. Arou nd 30-40 pct of the components are locally s! ourced. |||...If you want to get a rich essay, order it on our website: OrderCustomPaper.com

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