Marketing concept and Marketing & Communications: 7-Eleven and Coca-Cola

1.0 IntroductionIn the range of market, there atomic number 18 numerous theories and models. Each of them has similarities because of organism part of the same field. The merchandising pattern and merchandise conference theory are devil focal points in the trade which reach far-reaching influence for a company or government activity. Inevitably, it is simple to be conf utilise in the midst of the selling image and the marketing communications in such a wide cathode-ray oscilloscope of marketing and it is important to clearly understand the different between them. In fact, although the concepts of the marketing and marketing communications are different, they are sex act to each other closely. The essay lead evaluate the stone pit subject which is clearly particularize the marketing concept and marketing communications by analyzing two companies (7-Eleven and Coca-Cola) which have successfully used these concepts into their business and the recommendations will be o utlined at the end. 2.0 The marketing ConceptIn all(prenominal) market or industry, the joint objective of every organization is to reciprocate the client foresee for and it is said that a satisfied customer is regarded as a constant opening of profit for an organization. There are umpteen definitions of the marketing concept and most of them are focused on meeting the customer needs. It can be clear understand deeply by following theories form different researchers.

tally to Malcolm (2002), the marketing concept is referred to customer orientation which implies that all the activities of an organization are goaded by a desire to satisfy customer n! eeds and the customer orientation has become the decisive of implementation of the marketing concept (Satyendra, 2004) which aimed at customer felicity as the pick up to satisfying organizational goals (Kotler, 1972) referable to a number of organizations furnish similar products and services at very competitive prices at heart the same market. all told theories above focus on the customer as a... If you deficiency to get a full essay, crop it on our website: OrderCustomPaper.com

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