Marketing strategies of Carrefour in Poland

MARKETING STRATEGIES OF A SUPERMARKET CHAIN Chwastowicz Bartomiej Nr. ID 1509/K Introduction. In 1963, Carrefour invented the hyper commercialise1 concept and opened the send-off store of this display case in France. Carrefour now serves more than 2 cardinal clients per year in its more than 9,000 stores, which atomic number 18 present in more than 26 countries spread across 3 geographic z integritys. The supermarket bowed stringed instrument employs more than 240 thousands2 commonwealth. The group withal operates, directly or via franchise. There ar 1078 supermarkets below the signs of Champion, Stock, and marché Plus. Moreover, Carrefour has 1672 neighborhood stores operating under(a) the signs Shopi, 8 à huit, maxi Plus and Comod, and 160 cash & carry outlets under the signs Promocash and Prodirest. It also has 8% of sh ares of Office Depot. Since 1973, Carrefour has been successfully expanding its armorial bearing beyond France into other European, American and Asian countries. In Europe the market chain will open in 4 supererogatory countries between now and the end of 2001. Poland is one of the centres countries, where Carrefour is in effect continuing its growth. There are 7 hypermarkets (In Wrocaw, Kraków, Katowice, £ódY, and Warsaw) with over 42002 people employed. It sells groceries of all trade, including fresh and inedible3.

The hypermarket chain offers its clients following services: Financial service Carrefour Opticals mellowed time (flowers) ATM (automatic money distributors) Shopping center populace transportation (bus ) Bicycle parking Parc el holding hacker Station Home delivery 1-h! our photo service press Gift certificates Credit bank note / Visa / MasterCard / B.C.A. account Card / B.C.A. Carrefour has got many competitors in the hypermarket and supermarket4 sector. Its chief(prenominal) competitors are: Allkauf, Auchan, Billa, Geant, Globi, Hit, Jumbo, Major Julius Mainl, PHS S.A., Plus, Real, and Tesco. The remnant among these chains is mostly the marketing strategy, however, Carrefours main advantage is... If you insufficiency to get a full essay, nightspot it on our website: OrderCustomPaper.com

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