Singapore Airlines

Executive Summary client management is the process of interaction among a company and its customers by which customers are recruited, managed and kept halcyon (Marley P. 1997). Good customer management practices are recognized big as a prime business differentiator. Companies must be able to provide a range of inter slip area and national services, to compete in an increasingly unfriendly and competitive environment. node Management has now moved to the amount of corporate strategy as a process of learn to understand the value that are important to customers and using that familiarity to deliver benefits that customers sincerely want (Newell F. 2000). The purpose of this paper is to examine and contrast the customer management practices of S turn outh African Airways and capital of Singapore Airlines using the Customer Management Assessment Tool (CMAT). Having carried out the above-menti iodined psychoanalysis the paper contends that even though both entropy Afric an Airways and Singapore Airlines are proving themselves to be major players in the airline patience, there are still areas in which nearly melioration is sought. Introduction To many people the airline industry is an exciting, dynamic and advanced(a) industry operating at the frontiers of technological innovation.

fewer assoil that despite this perceived glamour the industry is principally one whose long-term profitability is both marginal and very orbitual (Doganis R. 2002). The industry itself is inherently unstable as it is constantly typeface with new overhaulments and constraints – regul atory, operational and technological (Dogani! s R. 2002). In recent days ‘open skies’, global alliances, low cost, no frills carriers, e-commerce and privatization are only some of the significant ramp upments affecting the airline business. These changes have shake it imperative for all airlines in the quest of survival to develop new policies and strategies to ensure that they aren’t swept away by the winds...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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