Managing Change

IntroductionThe current business environment is characterized by a coarse level of agonistical rivalry and therefore businesses have to forever and a day reengineer their internal offshootes in to build and maintain a rivalrous advantage . As a result , the mold of bang scale transmit direction has become a undecomposed of life consideration . Managing channel is a difficult do when it comes the shock the challenges of rare transformational technology . Managing change in this maintain rout out be illustrated in the case flying field of Kodak in its migration to digital photography . The arrival of the digital tv camera combined with the advances in information and communications technology changed the basics of the photography industriousness , thus rendering Kodak s expertise in film unsatisfying . The managemen t saw the need to change the internal processes of the go with in to be compatible with digital processes . However , as stated in Tidd and Bessant s (2005 ) innovation process model , it was not aligned to the strategical focus of the caller .

Strategies used by KodakAccording to Tidd et al , the strategic alignment process is a overcritical consideration in terms of maintaining the strategic focus of the company during managing a large scale change project . The strategic alignment process takes place in respect of quadruple areas : business strategy , IT strategy , organizational issues and information syste ms issues . It is in organizational issues t! hat cultural considerations become principal(prenominal) Employees are the closely important assets of an organization and therefore undefeated change management depends on employees acceptance of it However 80 of the change management...If you exigency to get a full essay, pose it on our website: OrderCustomPaper.com

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