Innovations

The Emerald look into Register for this journal is available at hyper textbook air protocol://www .emeraldinsight.com/researchregister The current issue and undecomposed text collect of this journal is available at http://www.emeraldinsigh t.com/0309-056 6.htm EJM 37,11/12 acquire or browsing? An exploration of shop orientations and online leverage conclusion Mark Brown UQ fear School, University of Queensland, St Lucia, Australia 1666 Received September 2001 rewrite December 2001 Nigel Pope School of Marketing, Grif®th University, Nathan, Australia, and Kevin Voges Department of Management, University of Canterbury, Christchurch, tonic Zealand Keywords Internet, Consumer behaviour, Retail marketing, Shopping, Customer orientation victimize Consumer selection of retail patronage mode has been widely researched by marketing scholars. some(prenominal) researchers spend a penny segmented consumers by shop orientation. However, few stimulate applie d such methods to the Internet shopper. merely the widespread belief that Internet shoppers are primarily officious by convenience, the authors show empirically that consumers fundamental shopping orientations have no signi®cant impact on their proclivity to purchase products online.

Factors that are more likely to in¯uence purchase endeavor include product type, prior purchase, and, to a lesser extent, gender. European Journal of Marketing Vol. 37 No. 11/12, 2003 pp. 1666-1684 q MCB UP Limited 0309-0566 DOI 10.1108/03090560310495401 Literature examining electronic commerce tends all(prenominal) to discuss the size and potential of the phenomenon or to i! ndicate problems associated with it. For example, Forrester search recently reported that worldwide Internet commerce ± couplet championship to business (B2B) and both business to customer (B2C) ± would go by $6.8 trillion in 2004. At the same time, reports of business failures are increasing, as it is evident that the corporate sector is not satis®ed with Internet performance (Wolff, 1998). Despite...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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